About the course
Contextual marketing is an online marketing model in which people are served with targeted advertising based on terms they search for or their recent browsing behavior. By tying the ads users see to their demonstrated interests, advertisers hope to decrease user annoyance with online marketing and, simultaneously, increase clickthrough and conversion rates. Google's AdSense program, for example, is a straightforward version of contextual marketing, in which ads are displayed based on the terms that the user searches for.
Created by: Arfaqul Alam
|Language||English, Bangla, Bahasa Malayu, Thai, Burmese|
|How To Pass||0|
|Competency Plan||Marketing Operation|
In Marketing Operation, this is an essential topic to be aware of. At any point of career, it is ideal for a candidate to jump into the core of digital marketing by understanding contextual marketing concept.
Next level guidance
Nest step should be Advance knowledge on Contextual Marketing.