About the course

Market research provides relevant data to help solve marketing challenges that a business will most likely face--an integral part of the business planning process. In fact, strategies such as market segmentation (identifying specific groups within a market) and product differentiation (creating an identity for a product or service that separates it from those of the competitors) are impossible to develop without market research.


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Created by: Howard Research

Who is this class for:

Marketing Professionals

LanguageEnglish, Bangla, Bahasa Malayu, Thai, Burmese
How To Pass Minimum 50% pass in assignment and MCQ
Competency Plan Marketing Operation
Financial Support No
PriceUSD 25

Syllabus

Course Contents

1. Introduction

 

2. Basic for Microsoft Excel

Module 2.1: Introduction.

Module 2.2: Descriptive analysis: COUNT function.

Module 2.3: Descriptive analysis: SUM function.

Module 2.4: Descriptive analysis: AVERAGE function.

Module 2.5: Descriptive analysis: MIN and MAX function.

Module 2.6: Testing Statistical Assumptions: Normality tests, scatter plots, homoscedasticity test, and correlation coefficient.

 

3. Basic for R

Module 3.1: Introduction to R.

Module 3.2: Testing Statistical Assumptions: Normality tests, scatter plots, homoscedasticity test, and correlation coefficient.

 

4. Intermediate for Microsoft Excel

Module 4.1: Non-parametric: Mann-Whitney Test.

Module 4.2: Non-parametric: Chi-Square Goodness of Fit Test.

Module 4.3: Parametric test: Independent samples t-tests.

Module 4.4: Parametric test: ANOVA.

Module 4.5: Parametric test: Simple linear regression.

Module 4.6: Parametric test: Multiple linear regression.

 

5. Intermediate for R

Module 5.1: Non-parametric: Mann-Whitney Test.

Module 5.2: Non-parametric: Chi-Square Goodness of Fit Test.

Module 5.3: Parametric test: Independent samples t-tests.

Module 5.4: Parametric test: ANOVA.

Module 5.5: Parametric test: Simple linear regression.

Module 5.6: Parametric test: Multiple linear regression.

Module 5.7: Forecasting: ARIMA

Module 5.8: Forecasting: SARIMA



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Introduction to Market Research Tools and Technique
Basic for Microsoft Excel
Intermediate for Microsoft Excel
Intermediate for R

What to do after completion

At Career

This course is very much helpful to conduct market research by using different tools

Next level guidance

Market Research Advance