About the course

Digital Marketing

What is the course about?


Everyone wants a piece of digital but no one really “gets” it. The problem lies with our flawed and limited core understanding of what Digital is and what it can do.  This comprehensive 8 session long conceptual and technical training aims to break that. If you are looking for 1 good reason to enroll, here is 4.


Clarify the myths & misconceptions about Digital and establish what Digital Marketing really is:

  • Truth Vs Lies: The Digital Misconceptions
  • An in depth understanding of Digital

Exploration of Key Digital Tools & Platforms 1: Search Engine Marketing (SEM)

SEM:

Basic understanding of SEM, SEO & PPC

Intro to Google Adsense & Display Advertising

Exploration of Key Digital Tools & Platforms 2: Data Analytics

Data Analytics

Intro to Google Analytics

How to get insights using Analytics

Exploration of Key Digital Tools & Platforms 3: Social Media marketing

Social Media

Understanding of Content Marketing

10 Tips to use Social Media better for marketing


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Created by: Shahriar Amin

Who is this class for:

Students, Business Owners, Business managers, Junior to Mid-level executives who is interested to practice marketing in 21st century must learn these concepts, tools and techniques

LanguageEnglish, Bangle, Malay
How To Pass Completing all the 4 modules and 8 Topics will get you ready for receiving a “Basic Digital Marketing” certificate
Competency Plan Marketing Operation
Financial Support Yes
PriceUSD 25

Syllabus

Advance Digital Marketing

Digital Marketing

What is the course about?


Everyone wants a piece of digital but no one really “gets” it. The problem lies with our flawed and limited core understanding of what Digital is and what it can do.  This comprehensive 10 session long conceptual and technical training aims to break that. If you are looking for 1 good reason to enroll, here is 6.

1. Clarify the myths & misconceptions about Digital and establish what Digital Marketing really is:

  1. Truth Vs Lies: The Digital Misconceptions
  2. The wave called “Digital Disruption” and how to stay afloat
  3. Evolution, Advantages & Shortcomings of Digital: Past, Present & Future
  4. 3 broad scope of areas of Digital revolution

2. Overview of different advanced digital concepts, platform, tools and techniques

The Long Tail

  1. Buyer Persona
  2. Omnichannel and On-line vs Offline collaboration
  3. Minimum Viable Product (MVP)
  4. Jobs-to-done (JTBD)
  5. New Brand Adoption framework
  6. New Consumer Journey
  7. Micromoments
  8. Retargeting
  9. Single Customer View (SCV)

3. In depth exploration of the three most popular tools: Search Engine Marketing (SEM), Data Analytics and Social Media marketing

  • SEM:

  1. Basic understanding of SEM, SEO & PPC
  2. Intro to Google Adsense & Display Advertising

  • Data Analytics
  1. Intro to Google Analytics
  2. How to get insights using Analytics

  • Social Media

  1. Understanding of Content Marketing
  2. 10 Tips to use Social Media better for marketing

Combining Traditional/Outbound Marketing skill set with Digital Marketing Skill-Set to create the perfect 21st century hybrid marketer



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Introduction to Digital Marketing
Introduction to Data Analytics

What to do after completion

At Career

i. Students: Getting prepared for job market where Digital is getting essential everyday ii. Business Owners: Getting yourself ahead of the curve before your business gets transformed and competitors become digitally savvy iii. Executives: Getting advanced marketing jobs or getting promoted in your current jobs in western world and increasingly in Asia, will be dependent on your digital savvy-ness

Next level guidance

After this course, you may proceed to Advance Digital Marketing