About the course

Market research provides relevant data to help solve marketing challenges that a business will most likely face--an integral part of the business planning process. In fact, strategies such as market segmentation (identifying specific groups within a market) and product differentiation (creating an identity for a product or service that separates it from those of the competitors) are impossible to develop without market research.

This course will cover basic understanding of different tools and techniques which are used in Market Research. It will demonstrate how to perform Count, Sum, Average, Max and Min and statistical assumption in Microsoft Excel and How to perform Maan-Whitney Test, Chi-Square Test, Independent Sample T Test, Annova, Simple Linear Regression, Multiple Linear Regression, Arima and Sarima in both Microsoft Excel and R Program.

You will get all the work file and reference available for download and further use with this course.


Created by: Howard Research

Who is this class for:

Marketing Professionals

LanguageEnglish, Bangla, Bahasa Malayu, Thai, Burmese
How To Pass Minimum 50% pass in assignment and MCQ
Competency Plan Marketing Operation
Financial Support No
PriceUSD 25


Course Contents

1. Introduction

2. Basic for Microsoft Excel

3. Basic for R

4. Intermediate for Microsoft Excel

5. Intermediate for R


Introduction to Market Research Tools and Technique
Intermediate for Microsoft Excel

What to do after completion

At Career

This course is very much helpful to conduct market research by using different tools

Next level guidance

Market Research Advance