Tools and Techniques of Market Research

Market research provides relevant data to help solve marketing challenges that a business will most likely face--an integral part of the business planning process. In fact, strategies such as market segmentation (identifying specific groups within a market) and product differentiation (creating an identity for a product or service that separates it from those of the competitors) are impossible to develop without market research.

This course will cover basic understanding of different tools and techniques which are used in Market Research. It will demonstrate how to perform Count, Sum, Average, Max and Min and statistical assumption in Microsoft Excel and How to perform Maan-Whitney Test, Chi-Square Test, Independent Sample T Test, Annova, Simple Linear Regression, Multiple Linear Regression, Arima and Sarima in both Microsoft Excel and R Program.

You will get all the work file and reference available for download and further use with this course.